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H2 2025 F4 Priorities
Explore key strategies, product focus areas, and AI-driven initiatives across devices, services, and solutions.
1
Maximize conversion to Win 11 Refresh (Win 10 EOS 10/14/25) (40% spend).
2
Grow premium solutions, particularly Workstations; attach with AI-enabled and next-gen platforms mix (39% spend).
3
Grow SMB Windows sales leveraging Smart Buy and Smart Buy Plus offerings (30% spend).
Attach
Category Strategic Priority | Featured Products | Intel | Microsoft | |
|---|---|---|---|---|
Services | Upgrade Smart Buys from 1/1/0; no naked boxes Smart Service adoption and enrollment Digital services expansion Hybrid and remote optimization | CarePack and Chrome attach; pre-defined asset tags; device registration | Lead the Win 11 transition—position HP-Intel systems as the best overall PCs with built-in AI acceleration and the best security in-market with vPro®. | Sell Copilot for M365 on devices for added AI functionality; leverage Autopilot and Intune for rapid device deployment. |
Premium, Premium+, Proactive Insights Wolf Security activation, Workforce Experience Platform HP Anyware , Poly Support Services | HP-Intel extends AI PCs with G1i offerings spanning notebooks, desktops, and workstations. Lead with the value of Intel Core processors with vPro: Series 1 (100U/H); Series 2 (200V, 200U/H/HX/S). | |||
Displays, Docks, and Peripherals | Upsell from 24″ to 27″ Thunderbolt G6 transition & upsell Attach HP branded peripherals (Kybd/mouse Combo, AC Adapters, Carry Case) | E27 g5, 527pq/pu, 534pm Thunderbolt G6: 100w (USB-C upsell) / 180w (future proof) Super Capacitor Ms/Kybd combo (720), USB-C 65W Adapter, Renew Business Laptop Bag |
|
|
Poly
| Grow HP Poly video, voice, and headsets in the SMB and mid-market utilizing SEO and web banner activation. Get headsets on the PC standards lists. Expand and build awareness in Fed with GSA schedule that now includes audio and video. |
|
| Deploy Poly+ Teams Rooms experiences and devices; showcase Teams Rooms on Poly equipment. |
Systems
Mobile | Become the revenue share leader in Premium Notebooks. Leader in Next-Gen AI PCs with latest Intel LunarLake. | EliteBook 8/X/X Flip, focus on 32GB platforms EliteBook 8/X G1i, X Flip G1i Grow share of Pro 4 transactional. | Volume AI notebook: HP Elitebook Gen11 Next-Gen AI PC sweet spot: HP Elitebook 8 Gen1i (LNL) Ultimate Next-Gen AI PC: HP Elitebook X/X Flip or Ultra (LNL) | Drive Windows 11 Pro refresh leveraging new HP AMD product suite. Accelerate retirement of Windows 10 devices before EOS. Drive Copilot and Copilot+PC AI suite and story to educate and remove sales roadblocks. NSPs: continue to align and collaborate with MS teams on SRI actions. Distys: work with MS teams on SRI and with HP channel on accelerate partners.
|
Z Workstations | Develop transactional Workstations business (Smart Buy, Smart Buy Plus). Drive Z Workstations in core segments (public sector, AI, data science). Increase Workstations acquisition (all segments). Grow performance workstation mix and graphics attach. | ZBook 8 G1i (Intel®), Z2/Z1 G1i Z2 G1i SFF & Tower, ZBook X G1, ZBook Fury 16/18 Z4R, Z6, Z8 G5 (Data Science, AI), ZBook 8 G1, ZBook X G1 ZBook Fury 16/18 Gli, ZBook 8 G1i | Mobile workstation volume play – HP Zbook 800 G11; HP Z1/Z2 Gen11 AI mobile workstations: Zbook 8 / X G1i (ARL) AI desktop PCs: HP Z1, Z2 G1i (ARL); Z4, Z6 with Intel® Xeon® W Performance leadership: HP Zbook Fury G1i (ARL, 24 cores); Z8 Fury with Intel® Xeon® W (up to 60 cores) | |
Desktops | Grow ProDesk Series | ProDesk 400 G9 and the new 4 G1i (coming Q3) | Volume desktop: HP ProOne 400 G9 with Intel Core (RPL, transactional, non-AI) AI desktops: HP ProStudio 4, Elitedesk 8, Elite Studio 8 AIO G1i (ARL) |
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H2 2025 F4 Priorities
Explore key strategies, product focus areas, & AI driven initiatives across devices, services, & solutions.
1
Maximize Conversion to Win 11 Refresh (Win10 EOS 10/14/25) (40% spend)
2
Grow Premium Solutions particularly Workstations, Attach with AI enabled & Next Gen platforms Mix (30% spend)
3
Grow SMB Windows sale leveraging Smart Buy, Smart Buy Plus offering (30% spend)
Attach
|
Category Strategic Priority |
Featured Products |
Intel |
Microsoft |
|
|---|---|---|---|---|
|
Services |
Upgrade Smart Buys from 1/1/0; No Naked Boxes Smart Service Adoption and Enrollment Digital Services expansion Hybrid and remote optimization |
CarePack and Chrome Attach, Pre-defined Asset Tags, Device Registration |
Lead the Win11 Transition – position HP-Intel systems as the best overall PCs with built-in AI acceleration and the best security in-market w/VPRO. |
Sell Copilot for M365 on devices for added AI functionality, leverage Autopilot and Intune for rapid device deployment |
|
Premium, Premium+, Proactive Insights Wolf Security Activation, Workforce Experience Platform HP Anyware , Poly Support Services |
HP-Intel extends AI PCs with G1i offerings spanning notebooks, desktops, and workstations. Lead with the value of Intel Core processors with vPRO: Series 1 (100U/H); Series 2 (200V / 200U/H/HX/S). |
|||
|
Displays, Docks Peripherals |
Upsell from 24″ to 27″ Thunderbolt G6 transition & upsell Attach HP branded peripherals (Kybd/mouse Combo, AC Adapters, Carry Case) |
E27 g5, 527pq/pu, 534pm Thunderbolt G6: 100w (USB-C upsell) / 180w (future proof) Super Capacitor Ms/Kybd combo (720), USB-C 65W Adapter, Renew Business Laptop Bag |
||
|
Poly |
Grow HP Poly Video, Voice, and Headsets in the SMB & Mid Market utilizing SEO & Web Banner Activation Get Headsets on the PC Standards lists Expand & Build Awareness in Fed with GSA schedule that now includes Audio & Video |
Deploy Poly+ Teams Rooms experiences and devices, showcase Teams Rooms on Poly equipment |
||
Systems
Mobile | Become the Revenue Share leader in Premium Notebooks Leader in Next Gen AI PC with latest Intel LunarLake | EliteBook 8 / X / X Flip, focus on 32GB platforms EliteBook 8 / X G1i, X Flip G1i Grow share of Pro 4 transactional | Volume AI notebook: HP Elitebook Gen11 Next Gen AI PC Sweet Spot: HP Elitebook 8 Gen1i (LNL) Ultimate Next Gen AI PC: HP Elitebook X/X Flip or Ultra (LNL) | Drive Windows 11 Pro refresh leveraging new HP AMD product suite Accelerate retirement of Windows 10 devices before EOS Drive Copilot and Copilot+PC AI suite and story to educate and remove sales roadblocks NSPs: continue to align and collaborate with MS teams on SRI actions Distys: work with MS teams on SRI and with HP channel on accelerate partners
|
Z Workstations | Develop transactional Workstations business (Smart Buy, Smart Buy Plus) Drive Z Workstations in core segments, Public Sector, AI, Data Science Increase Workstations Acquisition (all segments) Grow performance workstation mix and graphics attach | ZBook 8 G1i (Intel), Z2/Z1 G1i Z2 G1i SFF & Tower, ZBook X G1, ZBook Fury 16/18, Z4R, Z6, Z8 G5 (Data Science, AI), ZBook 8 G1, ZBook X G1 ZBook Fury 16/18 G1i, , ZBook 8 G1i | Mobile workstation vol play – HP Zbook 800 G11; HP Z1/Z2 Gen11 AI Mobile workstations: Zbook 8 / X G1i (ARL) AI Desktop PCs: HP Z1, Z2 G1i (ARL); Z4, Z6 w/Intel Xeon-W Performance leadership: HP Zbook Fury G1i (ARL, 24 cores); Z8 Fury w/Intel Xeon-W (up to 60 cores) | |
Desktops | Grow ProDesk Series | ProDesk 400 G9 and the new 4 G1i (coming Q3) | Volume desktop: HP ProOne 400 G9 with Intel Core (RPL, transactional, non-AI) AI Desktops: HP ProStudio 4, Elitedesk 8, Elite Studio 8 AIO G1i (ARL) |
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Presenting the Fantastic 4